Maria Contursi is the Director General of Campania NewSteel, the first business incubator in Southern Italy to be certified by the Italian Government in accordance with the Italian “Growth 2.0 Decree”, which she contributed to create and launch. The company, promoted by University of Naples Federico II and Fondazione IDIS Città della Scienza, is specialized in business incubation, technological transfer, digital transformation and internationalisation of innovative enterprises. Graduated in Economics with honours at the University of Naples Federico II, she is expert in development strategies and industrial policies. She has provided consulting, coaching and training services for businesses and public bodies, aimed at the promotion of innovation processes, technology transfer and sustainable development. Since 2007 she has consolidated a strong experience in the internationalization processes of research and businesses in China. On 2016 she launched the China-Italy Best Startup Showcase promoted by the Italian Minister of University and Research.